The sponsor stack, labelled honestly.
Instagram and TikTok run today — 283 posts measured in our public study. Broadcast computer vision reads recorded footage, in development. Every bullet below says which is which.
Cross-platform analytics
Every post, every story, every reel, Instagram, TikTok, X, YouTube, Facebook and LinkedIn. Automatically attributed to the sponsors who appear in it.
- Automatic sponsor detection from captions and hashtagsLive
- Sponsored vs organic performance splitLive
- Daily and weekly aggregations, time-zone awareLive
- Deduplicated cross-platform reach with confidence scoresPlanned
- TikTok5.8M
- Instagram415k
- X / Twitter · in dev
- YouTube · in dev
- Facebook · in dev
Match-day computer vision
An in-house model that measures the exact seconds of visibility for every jersey, LED rotation, interview backdrop and pitch-side board, on recorded footage first and broadcast next. In active development.
- Logo detection with broadcast-quality scoringIn development
- LED rotation optimisation and inventory pricingIn development
- Per-camera angle and per-broadcaster breakdownIn development
- GDPR-safe: no face identification, everIn development
screen time · one 3-minute highlight · frame by frame
Branded sponsor portals
Give each sponsor a workspace that looks like their own product. White-labelled, refreshed daily, and the only place they'll ever need to ask for their numbers again.
- Per-sponsor logos, palette, typography and vocabularyPlanned
- Invite limited external users with read-only permissionsPlanned
- In-app PDF export and scheduled email reportsPlanned
- Benchmark widgets vs comparable sponsors (anonymised)Planned
- Kosner62%
- Nissan50%
- Macron41%
Prospection engine + AI outreach
Find the brands most likely to sponsor you, based on what they already sponsor, who their audience is, and where your club fits their media mix.
- Company database with sponsorship signalsPlanned
- Fit score per brand × property × regionPlanned
- AI-drafted outreach in your commercial team's voicePlanned
- CRM-ready, HubSpot, Salesforce, Pipedrive, NotionPlanned
- AirlineES94
- Retail bankPT88
- Energy drinkEU82
- TelecomES / IT76
White-label reporting
Beautiful, defensible PDFs in your sponsor's brand, generated automatically every Monday. The same engine powers in-app reports, email digests and CSV exports.
- Branded templates with logo, palette and typographyLive
- Methodology appendix that satisfies finance teamsPlanned
- Auto-scheduled email + PDF + Slack deliveryPlanned
- Versioned exports, every monthly recap is auditablePlanned
Security & compliance
The boring parts done properly. SSO, SCIM, fine-grained RBAC, EU data residency by default, and a SOC 2 Type II audit planned, so procurement isn't the slow lane.
- EU-hosted by defaultLive
- SAML / OIDC SSO and SCIM provisioningPlanned
- Role-based access at workspace, sponsor and report levelPlanned
- DPA, MSA and security questionnaire on request
A product-led alternative to legacy vendors.
Self-assessed and honestly opinionated, happy to revisit any line with anyone who knows the space.
| Capability | Spreadsheet | Legacy A | Legacy B | Sponsorlens |
|---|---|---|---|---|
| Cross-platform social analytics | ||||
| Branded sponsor portals | - | |||
| Match-day computer vision | - | - | ||
| Prospection engine with AI outreach | - | - | ||
| Custom data pipelines & warehouse sync | - | - | - | |
| Dedicated success manager | - | - | ||
| SSO / SAML / SCIM | - | - |
See the live data, then decide.
The demo is public and runs on the Osasuna study. Want a walkthrough? You talk to the founder. The 14-day trial starts whenever you're ready.